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GLENTRESS is gearing up for a starring role on E4 next week.

A week-long interactive TV campaign will begin on Monday just outside Peebles.

The unique partnership between Channel 4 and VisitScotland invites viewers to direct a series of promotional films as a group of travellers sets out to experience a range of exciting activities across the country.

The travellers arrive in Scotland on Sunday and will spend the first 24 hours in Edinburgh before exploring the mountain biking on offer within the Tweed Valley Forest Park.

And the 60 seconds short film from the trails will be screened on Monday evening during the first ad break of matchmaking show Celebs Go Dating.

Each subsequent film, broadcast at the same time every day, will illustrate the past 24 hours of the travellers’ adventures before offering viewers the chance to vote, via Twitter, for the activity they will undertake the following day.

Jane Hector-Jones from E4 said: “We are delighted to be working with VisitScotland to deliver this exciting and innovative first.

"E4’s key demographic of 16-to-34 year olds aligns perfectly with VisitScotland’s millennial target market for this unique campaign that will showcase the charms of beautiful Scotland whilst entertaining and engaging viewers.”

The exclusive campaign comes ahead of Scotland’s Year of Young People 2018 and supports VisitScotland’s plans to position Scotland as an inspirational destination for millennials.

As one of the largest generations in history, millennials - those aged between 16 and 35 years old - represents a lucrative market for the global tourism industry.

VisitScotland regional director Paula Ward told us: “I am delighted that the Scottish Borders is featuring in this unique partnership that will show viewers that Scotland is the ultimate playground for the young and adventurous.

“What better way to show off the dramatic landscape and world-leading locations for mountain biking that exist in the Scottish Borders than through a campaign like this.

"I am sure that E4 viewers will be enthralled by what they see and feel inspired to make a visit to the Scottish Borders to experience what the area has to offer for themselves.”

Off air, viewers will be able to find extra footage and a viewer competitions by visiting www.E4.com/visitscotland.