The Border Telegraph organises the event each year to celebrate the town's gala week.
However, this year, we opened the vote up to the public for the first time. And we were overwhelmed by the response!
We had a total of 12 entries. And more than 1000 readers voted for their favourite window in a poll on our Facebook page in just four days.
In the end, only 20 votes separated the winners from the runners-up, Clovenfords tailor Richard Mackay, who brightened up an empty shop front, donated by Philip Macari, former chairman of the Braw Lads' Executive Council, in Channel Street with his display.
Fountain News polled a total of 241 votes, while Richard Mackay, whose daughter Nicola is this year's Braw Lass, polled 221. Meanwhile, local funeral directors A & A Doyle and charity Age Scotland also got over 100 'Likes' each.
The Braw Lad and Lass, Ryan Mania and Nicola Mackay, presented the prizes on Friday.
Susan Thomson, of Fountain News, said: "I'd like to thank everyone who voted for us." But she added: "Everyone deserves to be congratulated for excellent displays all round."