Gearing up for an experience to remember
Published 29 May 2012 09:30 0 Comments
THE biggest cycling event in the country will return to the Borders later this year, it has been confirmed.
The Borders will host stage three of the 2012 Tour of Britain in September 11.
Some of the best cyclists in the world will ride the route from Jedburgh to Dumfries. From there, the riders will head west, through Hawick, and the Craik Forest to St Mary's Loch before going on to the finish.
And it is hoped the publicity surrounding the event will help establish the region's reputation as Scotland's leading cycling destination and attract more visitors to the area.
Councillor Stuart Bell, Scottish Borders Council's Executive Member for Economic Development said: "The Council's involvement in the Tour of Britain is an important part of our overall contribution to developing tourism.
"Following the success of the Tour in Peebles in 2009 and 2011, I am delighted it is returning, and the Jedburgh-Hawick route to Dumfries will allow us to showcase other parts of the area. This event generates a significant economic impact locally, and wider media and promotion provides a valuable PR legacy.
"We are working closely with cyclescottishborders.com and other local businesses so that they contribute to other activity aimed at giving visitors an experience that they remember.
"The event also enhances our reputation globally, particularly important in the context of EventScotland's proposal to host stages of the Tour de France in 2017, and the potential of that event for the Borders. All of this reflects the quality the Borders offers as Scotland's leading cycling destination."
Last year's stage was won by the 'Manx-Missile' Mark Cavendish, who went on to win the World Championships, and fans will be hoping to see the sport's elite riders, just five weeks after the London Olympics.
Commenting on the announcement, Paul Bush OBE, Chief Operating Officer for EventScotland said: "Scotland is the perfect stage for events and the stunning route between Jedburgh and Dumfries will undoubtedly provide the ideal backdrop for the Tour of Britain, by showcasing some of Scotland's best roads and offering a real test for the riders."
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