A CAMPAIGN to encourage drivers to stick to the 30 miles-per-hour limit in Earlston will be launched this week.

The East Safety Camera Unit, Community Policing and Earlston Community Council are working in partnership to bring down the speeds of drivers passing through the town.

On Friday self-adhesive posters with the ‘Street Lights Mean 30’ message will be placed on the bins of residents on Lauder Road, Thorn Street, Melrose Road and High Street.

It is hoped that motorists will see the bins on collection days and be reminded of the importance of keeping to the speed limit.

Earlston Community Council Chair, Sheila Gibb said: “A safer, more welcoming Earlston, is a key part of our community plan.

We feel that this initiative will help to achieve this as it will encourage drivers to stick to the 30mph speed limit, making the roads safer for everyone.

“We are pleased to be working with the East Safety Camera Unit and Community Policing on this campaign.”

Similar campaigns have already been successfully piloted in Stow as well as Dairsie, Fife and Strathyre, Stirling.

East Safety Camera Unit Manager, Andy Jones said: “It is vital that motorists stick to the 30mph speed limit in built up areas.

"This can be the difference between life and death if a collision does occur.

"We have already seen positive results in the communities where we have piloted this campaign and hope it is just as successful in Earlston."