SELKIRK is hoping to attract a few surfers to explore the Royal Burgh with the launch of a new tourism website.

The online site went live recently - just ahead of the forthcoming summer holidays.

And it ties in with a new marketing and branding campaign in a bid for the Royal Burgh to reclaim its rightful place as a must stop visit on the tourist trial.

Over the past year or two Selkirk has undergone a transformation of sorts with the completion of a £1 million conservation scheme and a further £500,000 being spent on upgrading the Market Place and Sir Walter Scott's Courtroom.

To continue the momentum, the town recently voted in favour of a Business Improvement District (BID) initiative.

Developing a brand identity and website has been a priority for the BID directors.

BID director Stuart Davidson told the Border Telegraph: “We’ve worked hard on our brand.

"We want to highlight what we stand for as a town - we have may historic links, but we are keen to show how a small town, with a close community, can continue sustainably into the 21st Century.”

Selkirk is already well known for its Common Riding, links with Sir Walter Scott, and more recently, recognised as the likely place where William Wallace was made Guardian of Scotland.

Since the launch of the new website, which provides a colourful tour of the town and surrounding area, even more people are taking notice.

BID chair David Anderson said: “This is just the start - we need to keep the momentum going.

"Our website has given us a good base to highlight the amazing variety we have in Selkirk from its many cultural and historical connections right through to the breath-taking landscapes we have bordering the town, providing an embarrassment of riches for cycling, walking and riding routes.”

As well as showcasing many of Selkirk's shops, hotels and restaurants, the Explore Selkirk website also provides a comprehensive what's on guide.

The pages also chart the town's history and provide details of the many scenic trails in the surrounding hills and valleys.

Local councillor Caroline Penman added: “We are really grateful for the additional funding from Scottish Borders Council to support the website development.

"The website is the first opportunity for many shops and businesses to have an online presence and we know the high-quality products and services the town can offer.

"Selkirk is unusual compared with many high streets, being able to claim many independent shops and cafes. We are delighted with the new website; however, this is just the start!

"There is lots more to do and we’re pushing ahead with plans.”

Visit the new website at www.exploreselkirk.co.uk