AN ambitious five-year strategy has been launched to make the Borders a national and international events destination.

The region already has a portfolio of ‘home-grown’ activity-based outdoor events including Borders Book Festival, Melrose 7s, the Jim Clark Rally and TweedLove.

Now the aim is to build on that strong reputation and promote the Borders as a leading events destination.

A launch event was staged at the Great Tapestry of Scotland in Galashiels on Thursday, November 17, attended by EventScotland, VisitScotland, The South of Scotland Destination Alliance and Live Borders.

Euan Jardine, the leader of Scottish Borders Council, said: “It’s vital that we continue to nurture our home-grown events, take the opportunity to increase the number and diversity of events, and attract new national and international events to the Scottish Borders.

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“I believe it is vital to support this vibrant industry sector and help to re-establish it throughout the Scottish Borders and be seen as a host destination for future events.”

The 2022-27 Strategic Events Plan aims to target support from events that will have the greatest economic impact on the region and provide national and international benefits.

Scott Hamilton, executive member for community and business development and deputy leader of the council, added: “Events in the Borders raise the profile of the area and deliver significant economic benefits to local businesses, from accommodation providers to retail and food and drink establishments, and provide entertainment, enjoyment and positive experiences for local people too.

“In 2019, the economic benefits associated with council-supported events were estimated to be around £4.5m.”